<aside> 💡 Insert your CV file link here (Google Drive / PDF). You can also delete this part if not needed.

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<aside> ⬇️ Download PDF

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Heatable (Ecommerce Tech)

Senior Product Designer

2012 – Present

• Designed and maintained the company’s design system, improving team efficiency.
• Partnered with developers and PMs on API requirements, feature prioritization, and success mapping.
• Led UX research initiatives: competitor analysis, market research, and customer interviews.

<aside> 📊 Reduced support tickets by 18% after redesigning checkout experience.

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Freelance & Agency Projects

Product & UI/UX Designer

2016 – 2022

• Delivered website and mobile app designs for startups in SaaS, e-commerce, and branding.
• Created wireframes, prototypes, and design systems for 10+ clients.
• Balanced business strategy with design, often working as the only designer on a team.

<aside> 📊 Helped a SaaS client increase free-to-paid conversions by 25% through onboarding redesign.

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